Key
Point :
Anchoring
is a tactics of negotiation which are widely use in selling premium
branded automobile products. Seller use anchoring tactics for the
customer and using this tactics people are bias to purchase the
products , Using anchoring seller also make a big margin and buyer
also happy to fill that they are purchase the products with a big
deal.
Automobile
Manufacture sell their almost brand new cards to the customer, priced
15-20 percent less then the then brand new car which is the
implementation of anchoring tactics.
This
is a collaborative or interest – base negotiation which are
figuring out both parties interest and this is a win- win situation
for the both parties. Purchasing a nearly brand new car with 20
percent less, buyer are highly satisfied and felling that this is a
great deal, on the other hand supplier are also happy that they make
decent margin.
For
anchoring the negotiation we have to price the table first , the
price is more then the actual value , after some negotiation other
party may accept the deal , they are fill better that they get a huge
discount and we are pleased we also get our margin.
Analysis:
This
is a tactics which make the negotiation easier and can easily make a
deal with buyer and supplier
Buyer
came to table with a maximum price which are their walk a way points.
Seller
came to table with the minimum selling price , this is also the walk
a way point for seller.
Both
parties are try to negotiate the price and other condition , after
they relived to get just enough , they may make the contract.
This
is collaborative negotiation , both parties work together to try or
find our an outcome which meet the clearly stated need of both
parties as far as possible. This facilitates learning , generates
more creative options and encourages trust.
Reflection
:
This
is very relevant to understand the negotiation process, buyer and
seller level of satisfaction commitment and conclusion .
This
is illustrate the negotiation process of high value premium brand
brand new and used but almost brand new automobile.
This
is a perfect example of collaborative or interest-based negotiation
where customer satisfaction are also important issue.
This
is highly integrated procurement procedure where buyer and seller
are gain their objectives.